Mountaineers Names New CEO Tom Vogl

Marketing executive and outdoorsman Tom Vogl named as new CEO of The Mountaineers.
The Mountaineers The Mountaineers
February 24, 2016
Mountaineers Names New CEO Tom Vogl

Tom Vogl, a Seattle business executive and outdoorsman, has been named CEO of The Mountaineers. The appointment takes place Feb. 29.

A graduate of Harvard Business School, Vogl brings extensive experience in the outdoor industry, including six years as senior vice president for marketing at REI from 2006 to 2012. Over the last four years, he's worked in executive roles in Seattle’s start-up community.

A passionate climber and outdoor adventurer, Vogl has explored many wilderness areas of the Pacific Northwest since moving back to Seattle with his family 10 years ago. He enjoys all outdoor activities, from mountaineering and rock climbing to backcountry and Nordic skiing.

“We are confident that Tom’s leadership skills, his experience with both the business and the recreation communities, and his personal commitment to conservation and outdoor education make him ideally suited to lead The Mountaineers,” said board president Dan Lauren who headed the search committee. “His values and his personal style fit in well with our organizational mission to transform lives and conserve our area’s wild places.”

Vogl’s expertise has also impacted several nonprofit organizations. He has served on the board of directors at the National Parks Advisory Board, The REI Foundation, and Chief Seattle Council of Boy Scouts of America. He replaces former executive director Martinique Grigg.

"I'm grateful for the opportunity to lead an organization with such a rich history and strong mission,” said Vogl. “In regions such as the Pacific Northwest where wilderness is abundant, people connect with the outdoors in ways that are truly transformative. When we help people make that connection, we inspire people to care about, and protect, the wild places that surround us. I look forward to serving the members of The Mountaineers and supporting our talented and committed staff and volunteers.”

For 110 years, The Mountaineers has set the standard for climbing education, outdoor instruction, and wilderness conservation in the Pacific Northwest and beyond. Today the 11,000-member organization offers thousands of volunteer-led classes, field trips, and events to connect young and old, novice and veteran, to the power and wonder of the natural world. Its publishing division Mountaineers Books expands the mission internationally through award-winning publications including instructional guides, adventure narratives, and conservation photography. Learn more at

Learn more about Tom and how he plans to build on our 110-year legacy of outdoor exploration, education, and conservation.

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