How to Get Help Marketing Activities, Courses & Events
Thank you for volunteering with a new Mountaineers course, activity, or event. We have a number of channels available to help people find your offering:
Website
Our website is the first place people look for upcoming events, activities, and courses. Our home page hosts blog posts that have been tagged with the "Home Page" tag in the "Categorization" field when you are creating or editing your event. Activities and courses do NOT show up on the home page, however you can write a blog about an activity or course to give it extra promotion. DO NOT tag events that are not open to the public or committee specific to the home page.
When creating new content on mountaineers.org please follow our Publications Style Guidelines.
Email Communications
We send a number of communications each month promoting our programs. They include:
- Routefinder: Sent on the 1st of the month to nearly all Mountaineers members, content is limited and must meet certain criteria. Generally qualifying programs must impact a large majority of the membership. Examples include: magazine articles, books publications, and events like Banff Mountain Film Festival. For questions about Routefinder inclusion, email info@mountaineers.org.
- Events & Activities: Sent out on the 15th of the month to a large portion of the membership, content is determined by the Branch Chair and submitted to our content team by the 10th of the month. To get your course, activity, or events included, please contact your branch chair person.
- Branch News: Branches can elect to have a monthly branch newsletter sent by Mountaineers Staff, either on the 5th or the 22nd of the month. These are distributed to all branch members opted in for branch communications. Content is determined by a local branch representative, and created and distributed by the Mountaineers Marketing Coordinator. To get your event included in a branch email, please contact your branch chair person.
- Leader Lines: This email is designed for our leaders and volunteer instructors. If your event, activity or course could be considered a leader training or advanced leadership opportunity please send Michelle Song at michelles@mountaineers.org the link to the opportunity and a short description.
Social media
We curate three active social media accounts, two of which have room for special program listings.
- Facebook: Facebook is home to a very active community of outdoor lovers, some of whom are members and some of whom are not. We post to Facebook 2-4 times per day. Our posts include news reports and stories relevant to the outdoor community, program listings from our own website, and photos shared with us by our members. To have your program shared on Facebook, please email a link/photo with a suggestion of what you'd like us to say about the program to communications@mountaineers.org. Please note: due to the limited quantity of posts per day, your request may or may not be granted. Provide as much advanced notice as possible to increase the opportunities to share.
- The Mountaineer magazine welcomes editorial contributions and can occasionally support special programs if the program impacts members of the entire organization. Courses and activities listed online by 30-days prior to the month of publication are included in the back section of the magazine.
- The Mountaineer magazine also has advertising opportunities available. Your committees can request paid ad space. Content must be submitted by the magazine deadline. Please review our advertising page for details and email any questions or requests to communications@mountaineers.org.
- Putting together your own print materials? Make sure to use our current logos and colors!