How to Get Help Marketing Activities, Courses & Events

How to Get Help Marketing Activities, Courses & Events

Do you have a new course, activity, or event that you want to receive extra marketing support? Here are some tips to get it more visibility.

Thank you for volunteering with a new Mountaineers course, activity, or event. We have a number of channels available to provide extra marketing support:

Website

Our website receives visits from over 40,000 unique individuals each month, with 30% of those visitors coming first to our home page. Our home page hosts an event calendar and blog listings to point people towards our highlighted activities. To have your blog or event show up here, add the "Home Page" tag under the "Categorization" tab when you are creating or editing your event. Activities and courses do NOT show up on the home page, however you can write a blog about an activity or course to give it extra promotion. DO NOT tag events that are not open to the public or committee specific to the home page.

Also make sure your committee or branch page sponsoring the event has correct information listed. This will allow people to discover your program in multiple places on our website. 

When creating new content on mountaineers.org please follow our Publications Style Guidelines.

Email Communications

We send a number of communications each month advertising our programs. They include:

  • Routefinder: Sent on the 1st of the month to roughly 16,000  recipients. Content is limited and must meet certain criteria. Generally qualifying programs must impact a large majority of the club. Examples include: magazine articles, books publications, and events like Banff Mountain Film Festival. For questions about Routefinder inclusion, email .
  • Events & Activities: Sent out on the  15th of the month to roughly 16,000 recipients. Content is determined by the Branch Chair and submitted to our content team by the 10th of the month. To get your course, activity, or events listing included, please contact your branch chair person.
  • Branch: Branches can elect to have a monthly branch email sent by Mountaineers Staff, either on the 5th or the 22nd of the month. These are distributed to all branch members opted in for branch communications, and go to anywhere from 200 to 6,000 recipients. Content is determined by a local branch representative, and created and distributed by the Marketing Manager. Right now, the branches opting into this program include Foothills, Kitsap, Olympia, and Tacoma. Bellingham and Everett create their own emails. To have your event be included in a branch email, please contact your branch chair person.
  • Leader Lines: This email is designed for our leaders and volunteer instructors.  If your event, activity or course could be considered a leader training or advanced leadership opportunity please send to Peter Dunau at peterd@mountaineers.org with the link to the opportunity and a short description. Not sure if your activity is a good fit? Check out previous Leader Lines e-newsletters.

Social media

We curate three active social media accounts, two of which have room for special program listings.

  • Facebook: Facebook is home to a very active community of outdoor lovers, some of whom are members and some of whom are not. We have roughly 10,000 followers. We post to Facebook 2-4 times per day. Our posts include news reports and stories relevant to the outdoor community, program listings from our own website, and photos shared with us by our members. To have your program shared on Facebook, please email a link/photo with a suggestion of what you'd like us to say about the program to . Please note: due to the limited quantity of posts per day, your request may or may not be granted. Provide as much advanced notice as possible to increase the opportunities to share.
  • Twitter: Twitter allows us to succinctly share things that are important to the club with roughly 4200 followers. We post to Twitter 5-10 times per day.  Our posts include news reports and stories relevant to the outdoor community, program listings from our own website, and photos shared with us by our members. To have your program shared on Twitter, please email a link/photo with a suggestion of what you'd like us to say about the program to Please note: Twitter posts are limited to 140 characters. Provide as much advanced notice as possible to increase the opportunities to share.

Print 

  • The Mountaineer  magazine , with a circulation of 8,000, welcomes editorial contributions and can occasionally support special programs if the program impacts members of the entire organization. Courses and activities listed online by 30-days prior to the month of publication are included in the back section of the magazine. 
  • The Mountaineer  magazine has advertising opportunities available. Your committees can request paid ad space. Content must be submitted by the magazine deadline. Please contact our magazine editor Suzanne Gerber if you are interested at .
  • Putting together your own print materials? Make sure to use our current logos and colors