Anatomy of a Major Website Project

We had the opportunity to tell the story of our major website redesign at the 2016 Nonprofit Technology Conference. Learn about our strategies for success!
Jeff Bowman Jeff Bowman
IT Manager
July 16, 2015

Sally Kleinfeldt is one of the people who helped us design our fantastic new website. She attended the Nonprofit Technology Conference last March and was inspired to submit a session proposal for the 2016 conference. She knows we have lots of useful information to share with the nonprofit community, and her session proposal was accepted!

We told the story of our website redesign project. It covers the the project life cycle: from defining the strategy strategy to launching our new website, to ongoing support and continual improvements and feature additions.

We told our story from three perspectives:

  • Us, The Mountaineers, the team responsible for defining, funding, managing, and coordinating this massive project
  • Jazkarta, the team responsible for Plone our front end CMS (Content Management System)
  • Percolator Consulting, the team responsible for Salesforce, our back end CRM (Customer Relationship Management)

It gave us the opportunity to highlight the practices that made this project so successful:

  • How we defined requirements, content types, and data model
  • The importance of UX (User Experience) design
  • The agile process we used to manage implementation
  • Coordinating a large number of volunteers testing the new site
  • Planning and executing a complex launch process involving front end and back end data migrations
  • Working with trusted partners who have great communication skills and understand us and the technologies we were adopting – as Karen put it, “Choose your project partner like you’d choose a spouse.”

Our session was Anatomy of a Major Website Project. We think leading a session was a great opportunity to share our story with the nonprofit community, and was a great addition to the 2016 Nonprofit Technology Conference!

To learn more, view or download our presentation. You can also view the Twitter stream for our talk at #16ntcwebanatomy and read our audience's collaborative notes.


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