Pricing Guidelines for Online Programs

Use these guidelines to determine how much to charge for your online program.

What type of online program are you running?

1. Event

Your program is likely an event if the purpose is to build community for members. This typically includes:

  • General presentations (story/narrative) and movie screenings
  • Presentations to share beta or trip information with the community or public
  • Other programs that are focused on fun and community and not on learning objectives

2. Activity

Your program is likely an activity if it has an educational component. This typically includes:

  • Courses, seminars, workshops, and how-tos
  • Programs focused on teaching others a new skill or set of skills
  • Programs with a clear learning objective

1. Event Pricing

Standard Pricing for Events = $10 members, $15 non-members

  • Consider tiered pricing for those who may be able to pay more (and to engage/support those who may not be able to pay).
    • Note: If you'd like to use Eventbrite to have tiered ticket pricing and the option for a donation, please contact Garrett Arnold for support with set-up.
  • Charge a higher price for non-members.

If you would charge for the event in-person, you should charge online. If you do not charge, include language about a suggested donation. We've included a script to make things easy:

    • The Mountaineers values providing low-to-no cost opportunities for our members. In the current state of the world, our ability to continue providing these programs relies on the availability of limited resources. If you found this event valuable, please consider a donation to support the future of our programs. Gifts of all sizes make a big difference. You can donate anytime at mountaineers.org/donate.

2. Activity Pricing

You should charge a fee for activities.

    • There may be rare and strategic cases where you choose not to charge a fee, but general recommendation is to charge a fee for activities.
    • One common exception is programming that supports volunteer development, such as a leader seminar or a new leader training.

The fee should be the same as what you’d charge in person.

    • We haven’t seen evidence that individuals are unwilling to pay for online programming. Don’t be afraid to price the same as you would for in-person. You may consider a slightly reduced fee if you have less overhead (room rentals, refreshments).
    • Running online programming still takes resources (staff support, software subscriptions, website maintenance, etc.)

Additional Considerations for Online Programs

Scheduling a date and time

Before you schedule your program, check the Virtual Events & Activities Calendar and Online Classes page for possible conflicts. We encourage folks to spread things out to avoid oversaturation, especially for programming that is offered club-wide and not for a targeted audience. Our goal is to discourage competition for the same audience.

  • Suggested limit of two to three events per evening.
  • If the activity will be archived (ex: recorded) for later participation, make a note of that in the program listing.

Determine how you will collect a fee

    • We can charge for events through Eventbrite and it is easy to add a fee to your course, clinic, or seminar on The Mountaineers website. Please email info@mountaineers.org with questions or for support.

Activities for student cohorts from canceled courses

If you’re offering content for students from a specific course or cohort, consider your goals and the value of what you’re offering. 

  • Are you offering the program to all students, or just students who are taking a credit to re-enroll next year?
    • Especially if offering to students who received a refund, consider charging a fee.
  • Are students getting “more” than they would from the normal course? Ex: Are they getting some value this year, plus full value of normal course next year? 
    • If programming is supplementary, consider charging an additional fee for participation in this year’s content.
  • Strike a balance between maintaining engagement and offering content that would typically carry a fee. 
    • There are a variety of ways to engage students - community forum (ex: Facebook group), social events (happy hour or trivia), and workshops/seminars.

    Multiple participants from one household

    For all programs, and especially fee-based programs, consider adding the following note to your program listing:

      • If you and another member of your household are taking this course, we ask that you both register as participants.


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